PORTFOLIO
NSAC
National Student Advertising Competition | Mary Kay
​
As Team Chariot, we were asked to develop an integrated communications campaign with a $10 million budget for Mary Kay.
I worked as a part of the Account Planning Team and became one of the Independent Beauty Consultants to understand Mary Kay's business model.
Utilizing "makeup is better with friends" as our main insight, we rebranded the Mary Kay at Play line as PLAY by Mary Kay to reach our desired target audience: 18-25 year old females. We placed second in our district upon competition.
For more details, download our Plans Book.
Media Design
Media Design Course | Projects
​
I attended a Media Design course where I improved my Adobe CS6 skills. I created projects representing the theme "fresh" throughout the semester.
MPIRG
Minnesota Public Interest Research Group |Blog Content
​
During my Communications Internship with MPIRG, one of my responsibilities was to write blogs for the Group. I concentrated on what specific task forces were working on every week and wrote about them along with some background information. You can click on the links under each image to read my posts.